A collaborative project with Los Angeles-based artist Cheryl Humphreys, the Reimagined limited-edition collection furthers My General Store’s ongoing commitment to minimise waste. We have created a bespoke and sustainable approach to recreate a new life for existing pieces from previous collections.
The premise? Why can’t these pieces live a new life with an injection of art?
Cheryl hand dyed a small selection of pieces using natural indigo dyes. Cheryl is a visual artist whose focus lies in the transformation that comes with creating and its effect on not just the viewer but the creator. The result is incredible, the blues give an almost denim-like feel and the different techniques Cheryl applied resulted in unique one-off pieces.