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A collaborative project with Los Angeles-based artist Cheryl Humphreys, the Reimagined limited-edition collection furthers My General Store’s ongoing commitment to minimise waste. We have created a bespoke and sustainable approach to recreate a new life for existing pieces from previous collections.

The premise? Why can’t these pieces live a new life with an injection of art?

Cheryl hand dyed a small selection of pieces using natural indigo dyes. Cheryl is a visual artist whose focus lies in the transformation that comes with creating and its effect on not just the viewer but the creator. The result is incredible, the blues give an almost denim-like feel and the different techniques Cheryl applied resulted in unique one-off pieces. 
Reimagined Shirt 01 Sold Out
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Reimagined Pant 03 Sold Out
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Reimagined Dress 01 Sold Out
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Reimagined Shirt 03 Sold Out
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The Social Slacks - Blue Sold Out
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Reimagined Pant 05 Sold Out
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The Summer Dress - Blue $420.00 aud
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Reimagined Shirt 02 Sold Out
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Reimagined Pant 04 Sold Out
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Reimagined Pant 02 Sold Out
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Reimagined Pant 01 Sold Out
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Sizing
Australian Size Guide.
X-Small 
Bust: 77-82cm Waist: 59-64cm Hip: 88-92cm
 Small 
Bust: 82-87cm  Waist: 64-69cm Hip: 93-97cm. 
Medium 
Bust: 87-93cm  Waist:69-74cm Hip: 98-103cm
Large 
Bust: 94-99cm Waist: 75-80cm Hip: 104-109cm
X-Large 
Bust: 99-104cm Waist: 80-85cm Hip: 109-114cm
International Guide
SIZE X-Small Small Medium Large X-Large
Pant Waist 23-25 inch 25-27inch 27-29 inch 29-31 inch 31-33 inch
           
US sz 00-0 sz 2-4  sz 4-6 sz 8-10 sz 12
EU sz 4-6 sz 8-10 sz 10-12 sz 12-14 sz 14-16
AUS sz 6 sz 8 sz 10 sz 12 sz 14