Our Story
My General Store creates small, considered collections of timeless design—made ethically, with purpose and care. Founded by Michelle Glew-Ross, the brand is grounded in the belief that quality, craft, and sustainability should guide everything we make.
We offer limited collections that are meant to be lived in—wardrobe staples that transcend seasons. Thoughtful shapes, a reduced palette, and breathable fabrics come together to embrace and empower the female form. Simple. Natural. Made to be worn effortlessly, again and again.
Simple. Natural.
A quiet invitation to embrace the beauty of simplicity. Where refined fabrics meet thoughtful design, and every piece carries a story woven with care. It’s a place where timeless stripes flow gently through the seasons, and our pieces become trusted companions in your daily rituals.
Sustainable.
Selecting the finest fabrics, honoring every detail with considered care, and envisioning the perfect fit. Behind each creation lies our quiet promise—to craftsmanship, to integrity, and to timeless style.
Each piece is crafted from ethically sourced fabrics, with a focus on natural fibres and low-impact production. Designed and manufactured in Australia by a close-knit team of local craftspeople, our garments are made with intention—for women who value simplicity, ease, and longevity.
Authentic.
For nine years, we have been privileged to walk alongside a community of women who cherish authenticity, ease, and the poetry found in everyday moments. Together, we celebrate the art of slowing down, finding joy in the subtle details that enrich life and lend it meaning.
Thank you for being part of our unfolding story.
"I have always lived by the ethos to buy well and buy less. This mantra threads through every aspect of My General Store."
Michelle Glew-Ross, Founder
New lines, new light.
Turning the page to a new chapter, My General Store holds fast to this spirit—rooted in respect for the past, fully present in the now, and quietly curious about what lies ahead. This is a space for connection, for thoughtful living, and for stories yet to be told.